Building a world defined by human intelligence in the artificial age.
Bio
Briana Ottoboni is a San Francisco-based founder and creative who spent years growing brands and startups before deciding to build something of her own.
After apprenticing with a shoe cobbler as the world became more automated, The Trades Show was born as a storytelling medium to highlight artisan pathways in a return to what it means to be human. Since storytelling alone can't sustain an entire industry, she built The Corral next, infrastructure to power the next generation of craftworkers.
Briana operates at the intersection of craft, culture, and technology, creating the stories, tools, and platforms for a more human life.
Work
Values
Authenticity
What would the world look like if everyone showed up as their true authentic selves?
Intentionality
How would capitalism change if businesses moved with intention at every scale?
Connection
What would change if we viewed life as a web of its connections instead of a ladder?
Craftsmanship
What would life look like if everything was designed with craftsmanship and care? From toilet paper to digital spaces?
The World I'm Building
The world I'm building is filled with nuance by nature, where distinctions carve paths for connection instead of separation and every piece is a fractal.
Where technology brings us close to our innate humanity.
Where inner work is a reflection of your outer work.
Where your life's work includes your relationships, your wellbeing, your experiences, not just the work you put into the world.
A world that lives in the fuzzy in between, the connective tissue.